Many of the CBI clients ask for help with their marketing message. Some of the things we cover during business coaching sessions are summarized below:
A successful marketing plan is built on consistent messages. When you’re building your business it’s tempting to want to try to be all things to all people. Your marketing messages can end up being all over the map. The result: It confuses your customers, and can get confusing for you as well. Continue reading
What are Cash Mobs?
Cash Mobs are flash mobs, but instead of singing and dancing, people spend money as a group! They target the small, local businesses that make each community special in order to give the business owners an economic stimulus. They help businesses grow, they make people happy, buyers find something to buy, people have a great time and get together to celebrate afterward! Continue reading
Change your life… by the books you read. The list below is from Stephen Heiner, “an American in Paris” who sold his business in Kansas City to move to Paris and start several more. I have read many of the books that Stephen lists, and although I may not have considered it before, I do believe that many of them have had an influence on my life. I thought you might enjoy reading what Stephen and I have read. From Stephen: What follows is a brief list for those interested in the life of travel and entrepreneurship you can create for yourself through deliberate and personal lifestyle design. Continue reading
The season where we all start to look at our numbers will quickly be upon us. The end of the year. The context that those numbers are in matters, so take a deeper look this year until you understand what your numbers are really telling you.
Let’s say you brought in $200,000 of revenue this month. Is that good or bad? It depends. If you brought in $100,000 last month, it’s good. If your expenses were $400,000 this month, it’s bad. Everything in context. Continue reading
It’s Global Entrepreneurship Week around the world. In Cumberland County in cooperation with Junior Achievement of East Tennessee, the local Youth Achievement Foundation and the Cumberland Business Incubator (CBI) of Roane State Community College, a lot is happening. Continue reading
The seven stages of building a total online presence according to Duct Tape Marketing are:
1.Content Platform – Much of what happens online revolves around content. It’s how you get found, why people pay attention and how you start to exchange value. Content platform starts with building a listening station with tools like Google Alerts, TweetDeck, Trackur, Social Mention, Sprout Social and Raian6. You’ll be listening to gain insight into your market, your competitors and important groups, including key journalists, working toward a better understanding of the most important keyword phrases that resonate with customers in your market. Continue reading
“Your title gives you claim to the throne of our country, but men don’t follow titles, they follow courage.” – William Wallace, Braveheart
Why? Leadership is much more than a title. Many business owners are finding that out as they seek to develop their next generation of leadership for their companies. True leadership is earned and it is much more than just knowledge of the business and a title.
Applications will soon be accepted for the Cumberland Business Incubator’s (CBI) 2016 Accelerator, 100 Days to Launch – Tourism. The selection committee will review applications to find the top candidates with an existing business or those interested in launching a new business with a tourism focus. Continue reading
Posted by the Internal Revenue Service
FS-2015-22, August 2015
For anyone starting a small business, especially those who are self-employed, the Internal Revenue Service offers some basic information on filing, reporting and paying taxes.
Generally, one is self-employed if they:
Attracting a prospect’s attention does not help if they disappear: if you want to make a sale, you need to direct your prospects to take some kind of action.
Your prospects can’t read your mind. If you want your prospects to take the next step you’re encouraging, you need to tell them exactly what to do. The most effective marketing messages give the recipient or prospect a single, very clear, very short action to take next. Continue reading