The seven stages of building a total online presence according to Duct Tape Marketing are:

1. Content Platform
2. Organic SEO
3. Email Marketing
4. Social Media Marketing
5. Online Advertising
6. Mobile and Location
7. Analytics and conversion

1.Content Platform – Much of what happens online revolves around content. It’s how you get found, why people pay attention and how you start to exchange value. Content platform starts with building a listening station with tools like Google Alerts, TweetDeck, Trackur, Social Mention, Sprout Social and Raian6. You’ll be listening to gain insight into your market, your competitors and important groups, including key journalists, working toward a better understanding of the most important keyword phrases that resonate with customers in your market. Continue reading →