Tag Archives: innovation

How to Use Birdseed to Get Clients & Customers

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I think it was a scene in a movie, but something made me think about how that scene related to getting clients and customers.  Picture in your mind you are watching people in a park feeding the birds.

Children are chasing after the birds trying to catch them.  Almost every child eventually starts to chase the birds. It was quite amusing because the birds always scattered away! Camera pans and now we’re watching the adults interacting with the birds and noticed something fascinating… Continue reading →

Change Your Life…

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Change your life… by the books you read.  The list below is from Stephen Heiner, “an American in Paris” who sold his business in Kansas City to move to Paris and start several more.  I have read many of the books that Stephen lists, and although I may not have considered it before, I do believe that many of them have had an influence on my life.  I thought you might enjoy reading what Stephen and I have read.  From Stephen:   What follows is a brief list for those interested in the life of travel and entrepreneurship you can create for yourself through deliberate and personal lifestyle design. Continue reading →

Who’s Who at the CBI

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The Cumberland Business Incubator reached a major milestone in December of 2015. Every single area was utilized within the 10,000 square foot incubator.

A quick introduction to our newest tenants and a review of those that have been with us a while seems appropriate. Continue reading →

6 Keys to Growing Your Business in 2016

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If your child, young pet or garden wasn’t growing…what would you do?

A. Nothing

B. Hope they started to thrive without YOU making any changes

C. Ask yourself, “Am I adequately feeding and hydrating?”

D. Consult a pediatrician, veterinarian or expert gardener?

I bet you’d go with C & D yet many business owners choose A & B hoping for a miracle.  Don’t be one of them. Continue reading →

Bulls-Eye Employee Engagement

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One of the ‘secrets’ to a successful small business is having employees who are engaged, aligned with what you’re doing and enjoy working with you and your team. We’ve all experienced interactions with businesses where the employees are clearly just showing up for the paycheck and don’t care at all about what they’re doing. That’s a business on life support. It’s equally easy to see when employees genuinely like and believe in what they’re doing…and that makes all the difference to a customer and ultimately the business. Continue reading →

Cumberland County-Global Entrepreneurship Week

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It’s Global Entrepreneurship Week around the world. In Cumberland County in cooperation with Junior Achievement of East Tennessee, the local Youth Achievement Foundation and the Cumberland Business Incubator (CBI) of Roane State Community College, a lot is happening. Continue reading →

8 Traits for the Most Successful Entrepreneurs

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I read an article by Ryan Robinson and thought you would like to know what he has learned through his interviews and studies of the most successful entrepreneurs. What makes them successful? Why do they succeed when so many do not? Continue reading →

7 Essential Stages for a Total Online Presence

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online presence

The seven stages of building a total online presence according to Duct Tape Marketing are:

  1. Content Platform
  2. Organic SEO
  3. Email Marketing
  4. Social Media Marketing
  5. Online Advertising
  6. Mobile and Location
  7. Analytics and conversion

1.Content Platform – Much of what happens online revolves around content. It’s how you get found, why people pay attention and how you start to exchange value. Content platform starts with building a listening station with tools like Google Alerts, TweetDeck, Trackur, Social Mention, Sprout Social and Raian6. You’ll be listening to gain insight into your market, your competitors and important groups, including key journalists, working toward a better understanding of the most important keyword phrases that resonate with customers in your market. Continue reading →

Work Force Development – You Can Change the Future

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You must be the change you wish to see in the world.

Mahatma Gandhi

Are you looking for a better workforce?  Did you know you could influence the workforce of the future?

Consider getting involved in creating that pool of employees you will see in the future. Become a tnAchieves Mentor and help this year’s high school seniors be successful in their path to a community college degree or vocational certification. Continue reading →

Quotes for Business from Fictional Characters

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Leadership

“Your title gives you claim to the throne of our country, but men don’t follow titles, they follow courage.”  – William Wallace, Braveheart

Why?  Leadership is much more than a title.  Many business owners are finding that out as they seek to develop their next generation of leadership for their companies.  True leadership is earned and it is much more than just knowledge of the business and a title.

Entrepreneurship

Continue reading →