As a new entrepreneur, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them into loyal customers.
In this 60-minute webinar, you will learn to: • Create a compelling brand • Define your audience • Convert customers • Build loyalty and advocacy
Online presentation by Grow with Google speaker Dave Delaney.
If you have any questions contact Amy: 931-456-4910 or cbi@roanestate.edu
Developing a marketing strategy for your business can be tough, especially if you don’t know where to start or what to focus on. Referring to the four questions below to help guide you. Continue reading →
Picking up where we left off from the two most recent articles …….
Marketing –
On a scale of 1 (least positive) to 10 (most positive), how would your company’s current marketing activities and your ability to generate the right number of quality leads?
Make a list of what you think is needed to make this a 10.
Do you have an effective lead generation process that provides a steady stream of high-quality leads?
Is your company taking advantage of a variety of different channels for generating leads?
Are you sure that your current marketing messages are having the desired impact on prospective customers
Do you have an effective social media strategy and presence?
Many businesses have been in business 3, 8, 12, or more years, yet each year is a repeat of any other prior year. Why? Because everyone is so caught up in the day to day work of the business (working IN the business) that they don’t take the time to step back and take an assessment of where the business is (working ON the business) and intentionally do things differently to move forward toward the vision for their business. Continue reading →
We all know that marketing and promotion is an essential part of business – but what if it takes you well beyond your comfort zone and seems to conflict with the essence of who you are? I found this article by Amanda Jesnoewski has some good pointers.
This is for the shy, humble and introverted entrepreneurs among us – the ones who would rather stay in their office than get out and network, and the ones who feel inauthentic and at times even arrogant when singing their praises. Continue reading →
Many of the CBI clients ask for help with their marketing message. Some of the things we cover during business coaching sessions are summarized below:
A successful marketing plan is built on consistent messages. When you’re building your business it’s tempting to want to try to be all things to all people. Your marketing messages can end up being all over the map. The result: It confuses your customers, and can get confusing for you as well. Continue reading →
It seems that I have walked the floors at trade shows or vendor display areas at conferences a lot during 2015. If you have plans to participate in booth (or table and chair) marketing events in 2016, I hope these tips make your time spent there more rewarding. Continue reading →
“Your title gives you claim to the throne of our country, but men don’t follow titles, they follow courage.” – William Wallace, Braveheart
Why? Leadership is much more than a title. Many business owners are finding that out as they seek to develop their next generation of leadership for their companies. True leadership is earned and it is much more than just knowledge of the business and a title.
Offering value is not enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create. Without Marketing, no business can survive – people who don’t know you exist can’t purchase what you have to offer, and people who aren’t interested in what you have to offer won’t become paying customers. Continue reading →
Many small business owners start out thinking they will do everything they possibly can in their business to keep costs low, including doing their own accounting. Some have learned the hard way that small errors can add up to a big mess. Continue reading →
Offering value is not enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create. Without Marketing, no business can survive – people who don’t know you exist can’t purchase what you have to offer, and people who aren’t interested in what you have to offer won’t become paying customers. 