Internet is Great – But Sometimes Relationships Count!

 business relationships

We had the Small Business Marketing Analyst for a major package moving organization in recently to conduct a workshop.  We were reminded that sometimes it is the relationship that counts when doing business.  A representative from a company in our area attended the workshop.  The company had a critical shipment that had to arrive at the destination by a specified time or they would not be considered for the project they were hoping to get.  They sent the materials to arrive in time. Continue reading

Striking e-Commerce Gold

e-commerce

I visited Arkansas over the holiday weekend recently and picked up some interesting information from small business owners there.  As we all know, new businesses face daunting odds:  only half of all businesses launched annually will survive five years, and only one-third will survive past 10 years, according to the SBA. Arkansas has more than 241,000 small businesses, some quite successful.  Business owners everywhere who succeed do more than build it and hope buyers will come.  They stick to a written business plan vetted by a professional. They spend judiciously and reinvest in their business, and many effectively use the power of social media. Continue reading