This article appeared in Forbes Magazine 8/28/2015 – by Bob House
Selling a business can be a challenging process. However, like many challenges in life, business owners who take the time to properly prepare will fare much better than those that jump right in.
This is the real life lesson learned by one couple that successfully sold their North Carolina cafe after 18 years of devoted ownership. Their story is an example of how a little prep work can ease the selling process and perhaps more importantly, lead to a higher sales price. For every small business owner, whether planning to sell now or much farther down the road, these lessons apply. Continue reading
Have you ever been so busy with the work of your business that you felt like it was time to stop and take stock of what it is you do?
Offering value is not enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create. Without Marketing, no business can survive – people who don’t know you exist can’t purchase what you have to offer, and people who aren’t interested in what you have to offer won’t become paying customers. 
