Picking up where we left off from the two most recent articles …….
- On a scale of 1 (least positive) to 10 (most positive), how would your company’s current marketing activities and your ability to generate the right number of quality leads?
- Make a list of what you think is needed to make this a 10.
- Do you have an effective lead generation process that provides a steady stream of high-quality leads?
- Is your company taking advantage of a variety of different channels for generating leads?
- Are you sure that your current marketing messages are having the desired impact on prospective customers
- Do you have an effective social media strategy and presence?