Join Steven Jones, CPA for a short 3 week course on financial management for entrepreneurs. Classes will be held on Monday evenings from 5-8pm CT via Zoom on May 1, 8, & 15. Zoom link will be sent closer to class beginning.
Topics that will be covered include: *Cash Flow Statement Basics *Profit & Loss *Balance Sheet Basics *How Financial Statements Tie Together *Evaluating Profitability *Working Capital & Operational Efficiency *Legal & Your Business *Accounting & Your Business *Taxes & Your Business
This course can be covered through the WORC (Workforce Opportunities for Rural Communities) grant. More information regarding the grant can be found at the link below.
Picking up where we left off from the two most recent articles …….
Marketing –
On a scale of 1 (least positive) to 10 (most positive), how would your company’s current marketing activities and your ability to generate the right number of quality leads?
Make a list of what you think is needed to make this a 10.
Do you have an effective lead generation process that provides a steady stream of high-quality leads?
Is your company taking advantage of a variety of different channels for generating leads?
Are you sure that your current marketing messages are having the desired impact on prospective customers
Do you have an effective social media strategy and presence?
Many businesses have been in business 3, 8, 12, or more years, yet each year is a repeat of any other prior year. Why? Because everyone is so caught up in the day to day work of the business (working IN the business) that they don’t take the time to step back and take an assessment of where the business is (working ON the business) and intentionally do things differently to move forward toward the vision for their business. Continue reading →
There is a primary problem with measurement. You can measure a million different things. Measure too much and you’ll drown in a sea of meaningless data.
Some measurements are more important than others. Key Performance Indicators (KPIs) are measurements of the critical parts of a system. Measurements that don’t help you make improvements to your system are worse than worthless: they’re a waste of your limited attention and energy. You don’t have time to pay attention to everything – just a few key measurements that actually matter. Continue reading →
